Ecotourism or low impact travel has become buzzword in national and international tourism, conservation and development circles. The word has been glamourised and has become focus for marketing strategy for many tourism destinations. The roots of increasing interest in ecotourism lie in the emergence of alternative tourism in response to mass negative consequences of mass tourism, depleting natural resources in particular.
In the 1990s, the United Nations World Tourism Organisation predicted an annual growth rate of 10-15 percent in the demand for ecotourism and in another study it has shown that wildlife tourism represents 40 percent of the international travelers. Today, ecotourism is one of the fastest growing sectors of tourism.
Nepal’s ambitious National Ecotourism Strategy and Marketing Programme of 2004 emphasises cross-sectoral cooperation at National Planning level, more private participation, poverty alleviation through promotion of village tourism and a full-fledged marketing programme.
The Ecotourism Strategy and Marketing Programme clearly outlined seven strategic direction: Convert Nepal’s ecotourism strength into comparative advantage; develop partnerships and alliances at all level; routine co-operation between tourism and conservation agencies; inviting the private sector to participate in the marketing of ecotourism development projects; developing new ecotourism areas; review trekking and mountaineering regulations; and developing an ecotourism marketing programme.
